Option A: Marketing and hotel management.

Definition:

The holder of a BTS hôtellerie-restauration:

- organizes, implements and supervises a production and distribution system of goods and services.

- creates, analyses and deals with data from the information system.

- imagines and monitors external communication and marketing.

Objectives:

This level 3-training course has several objectives:

- to study and analyse the market characteristics.

- to take part in the creation of a business strategy.

- to negotiate purchases and sales.

- to manage human resources.

- to participate in financial management.

- to lead a team.

Conditions:

Holding a general, technological or vocational Baccalaureat, equivalent to High School Diploma or A Levels.

Duration of the course:

- Sandwich course company/training school

- A 2-year course of 1500 hours at the school (4 days a week, 1 week out of 2)

- Beginning of the course: beginning of September

Contents:

In the workplace:

The apprentice will have to be introduced to

- corporate finance

- marketing strategy
- human resources management

- customers and suppliers invoicing

 At the CEFPPA Adrien Zeller:

Professional subjects:

Culinary engineering - Culinary course - Restaurant service course - Applied sciences – Hotel engineering.

General subjects:

Economics – Human resources management - Law - Budget management – Marketing – French – English - German

Status:

The course is attended as part of an Apprenticeship Contract.

Income of the trainee:

Attendance is paid according to the following grid showing percentages of the minimum wage in the hotel and catering industry.

How do you apply?

- Apply at the CEFPPA Adrien Zeller.

- Find a company among those mentioned on the list of approved companies provided by the CCI (Strasbourg Chamber of Commerce and Industry).

- Sign an Apprenticeship Contract with an approved employer after the selection of your application by the CEFPPA.